What is Search Marketing?
SEM – Search Engine Marketing or Search Marketing for short is the process of marketing and promoting the awareness and visibility of a business, website, identity or brand on the internet. Under the definition of Search Marketing there are many activities that maybe involved in this digital marketing process. According to SEMPO – Search Engine Marketing Professional Organization, Forester Research, eMarketer, Search Engine Watch, and Danny Sullivan of Search Engine Land, SEO – Search Engine Optimization is also included under the SEM umbrella of activities.
The first step in our approach is to understand what traditional marketing and search marketing activities are currently being done in your business. We start by doing an assessment of your industry, markets and activities. This information provides the basis for us to construct the right program for you and your resources.
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Search Marketing Services
Services we provide include:
Promoting your website – Building Visibility & Search Traffic
Research, Planning, Tracking & Analytics
Strategic Search Marketing Planning
In House Internet Marketing program development
Website Analytics setup
In-House vs Outsourcing Analysis
Consulting, Training & Strategic Services
Online Branding Consulting
In-House CMS Website Training
Graphic Design for the Internet