I just got back from the SMX Conference – put on by Third Door Media and Search Engine Land. This conference provided a lot of updates to the Google, Yahoo, Bing scenario and brought all of us search marketers up to date regarding Google’s expectation of quality SEO and website development. After all they do own search; about 70% of the market.
Among the speakers was Vanessa Fox, (former Google master who built Webmaster Central), Rand Fishkin of SEOMoz and Danny Sullivan of Search Engine Land. These SEO/SEM Pro’s along with many others brought all attendee’s a source of rich knowledge of what is currently happening in the search marketing world as well as what we may expect to come!
Topics included SEO, Local Search, Web Analytics, Social Media, In House SEM and much more. The neat thing about the search industry is that it spans the range of talent from In House Departments and Agencies to small business and large multi nationals. One thing that was evident, though, was that if you are in business today you will have to start embracing the search marketing industry.
The great news is that the level of metrics available now and developing is so much more superior to the old school tracking given by the direct mail, radio and T.V business. A small business owner can now really start to qualify and quantify his marketing efforts regarding return on investment (ROI).
There is clearly much to be gained by search marketing whether you are a small business or a large corporation. I am not prone to creating controversies just for the “media buzz” and back links however I will say, I think small business today is finally gaining a strong competitive advantage to those large branders who hold chunks of market share.
So my message to independent contractors and small business owners is dig in and put together a professional CMS website with SEO. Combine this with a basic Internet Marketing Plan and you will start seeing significant results in your internet marketing efforts.
If you have any questions on SEO (search engine optimization), search marketing or In House Web Development contact me or leave your comments below. I am always looking for feedback on how I can assist small business In House marketing efforts.