Or, Resources for Internet Marketing and Building an Internet Business in the New Age.
If you are involved in consulting, software development or internet marketing it is worth a read to understand the core concepts behind these best selling new age marketing authors. Marketing they are, because each of these folks are delivering new media and marketing methods themselves trying to convince us of the changing landscape with how we send and receive information today. Check these out. They may help you better understand developing strategies, concepts and methods for doing business online.
Search Engine Marketing Inc.
Driving Search Traffic to Your Companies Website
General all in one broad strokes on Internet Marketing. A good reference book on “How to”. Gets into enough into enough detail to give you a basic handle most aspects of Search Marketing. Mike Moran and Bill Hunt
The (Longer) Long Tail
Why the Future of Business is Selling Less of More
Explains the details of basically this core theory backed by examples. : “In an era without constraints of physical shelf space and other bottle necks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare.” David Meerman Scott
Stop Marketing and Start Engaging
Straight forward information mostly based on Scott Strattens often hilarious experiences in New Media Marketing. There is a heavier emphasis in his strength on Twitter, Facebook and Video marketing.
The Surprising Truth About What Motivates Us
Personal favorite. If you’re at all a futurist you will enjoy this book. Dan Pink brings to light what, how and why people are motivated today. Drawing comparisons between motivation 2.0 and the new 3.0 model he illustrates quite clearly the prevailing winds of what drives people today, autonomy to direct our own lives with purpose.
The 4 Hour Work Week
Escape 9-5, Live Anywhere and Join the New Rich
Besides being funny as hell, Tim Ferriss discusses how we can streamline our lives to get more time to do what we want to do. There’s some good resources and takeaways in this book especially of you are self employed.
One of the best things I love about my work is that I am always learning and exploring new material related to the field of online business. The startups alone these days seem to be staggering.
If you have an internet business or you are in the internet marketing field and have read these books let us know your perspective. (Oh..Regarding the picture above; I am not a best selling author but after reading unMarketing about the BS that goes on in getting books published, I thought it would kind of fun to make my own best selling book cover and titles. 🙂