What is Search Marketing?

SEM – Search Engine Marketing or Search Marketing for short is the process of marketing and promoting the awareness and visibility of a business, website, identity or brand on the internet. Under the definition of Search Marketing there are many activities that maybe involved in this digital marketing process. According to SEMPO – Search Engine Marketing Professional Organization, Forester Research, eMarketer, Search Engine Watch, and Danny Sullivan of Search Engine Land, SEO – Search Engine Optimization  is also included under the SEM umbrella of activities.

Our Approach

The first step in our approach is to understand what traditional marketing and search marketing activities are currently being done in your business. We start by doing an assessment of your industry, markets and activities. This information provides the basis for us to construct the right program for you and your resources.

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Search Marketing Services

Services we provide include:

Promoting your website – Building Visibility & Search Traffic

Link Building

SEO Copywriting

Article Submissions

Email Marketing

PPC Advertising

Research, Planning, Tracking & Analytics

Keyword Research

Competitive analysis

Strategic Search Marketing Planning

In House Internet Marketing program development

Website Analytics setup

In-House vs Outsourcing Analysis

Consulting, Training & Strategic Services

Domaining Strategies

Online Branding Consulting

In-House CMS Website Training

Design Services

Logo Design

Graphic Design for the Internet

Outsource Services

Video Production

Photography