Social Media Marketing

What is Social Media Marketing? SMM

Under the context of search engine marketing services, social media marketing is a term that describes the use of social networks, online communities, blogs, and other online, generally user driven,  media for marketing, sales, and public relations.
Common social media marketing tools include Facebook,Twitter, LinkedIn, Flickr, and YouTube.

Another definition is that social media marketing is a form of internet marketing service that assists in the branding and communication of the marketing process through social networks and collaborative sites.

So what then is Social Media Optimization? SMO

The acronyms in search marketing seem to be endless as are the number people developing new ways to create and measure internet marketing strategies and tactics. SMO refers to optimizing social media campaigns using a set of methods to generate publicity, awareness and online presence. This is done by using the many social media tools described in brief above. i.e facebook.

Social Media optimization is also considered an important element of online reputation management (ORM) and/or Search Engine Reputation Management (SERM). For companies and individuals developing their online presence SMO is part of the objectives and strategy development for building an internet presence.

Regardless Social media marketing is considered part of the internet marketing/search marketing mix of services and is in evolving state.

So what does all of this mean?

There are several methods to developing a strong position and presence online. Social Media Marketing is one of the mix that when used with purpose, intention and action plan can have a great ROI impact.

Services and key campaign components we provide:

To develop a solid Social Media Marketing campaign, large or small these are core services.

Social Media Strategy

Building a Strategy based on you budget is important in order know where we are going and how we are going to get there.

Development & Implementation

These include: Blog setup and design and Social profile creation.


Setting up and or recommending tracking and analytical tools so that we can know if you are meeting ROI objectives.

These include:  Social Media Audit, Community monitoring and competitive analysis.

Contact us for a chat to see if Social media marketing would be a good method and strategy for you.

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